With a renovated ground floor, Hotel Granduca wanted a new brand to fit both the new look and feel of the space but also the shift in its market perception. In the Uptown Park area, Hotel Granduca became the high-end, experience-centric sanctuary for business travelers, staycationers, and out-of-towners.

 

OTB developed a thoughtful brand system—with strong messaging, visuals, and brand touchpoints.