Salt Flats Innovation House is an incubator and accelerator for the built environment that needed its new Chicago headquarters in Fulton Market to communicate who they are to every visitor and partner who walked through the door. Oh To Be developed an environmental branding program that threaded the Salt Flats story throughout the space, from 3D-printed letterforms and custom tiled walls and floors to employee-driven contests and an ever-growing wall of artifacts. The result made Salt Flats' capabilities and identity unmistakable to partners, recruits, and clients alike.